Weekly Newsletter + Podcast

The Weekly
Lift

A weekly digest and podcast for progressive political data scientists running GOTV and persuasion experiments. What moved voters this week, what the evidence says, and what it means for your program.

GOTV experiments persuasion research polling & targeting political tech every monday
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What's inside

Each edition pulls from peer-reviewed journals, practitioner substacks, research org newsletters, and live polling data — summarized and discussed by two hosts who care about effect sizes as much as winning elections. Digest in the email, full podcast attached.

First Edition

The Weekly Lift

Week of May 22, 2026  ·  9 publications  ·  15 articles
Listen — Full Episode (~30 min)

We're operating in a fog. This week's research landscape reveals a dangerous gap between what campaigns measure and what actually matters. While Trump's approval craters to 37% and economic pessimism deepens, the field still can't tell you which 8% of voters are actually persuadable — or whether your $45K digital spend moved a single vote. The data exists. The experiments don't.

No experimental findings this week. The closest we got: TargetSmart case studies reporting 73% turnout among targeted NC voters and $4.56 cost-per-vote in Ohio — both observational, no control groups, no causal claims.
Framework
The Persuadability Illusion
Most campaigns are targeting the wrong universe. Cross Screen Media research cited by Christopher S. Wilson finds truly persuadable voters represent just 8% of adults, with only 1.7% ultimately deciding competitive races.
Stop building persuasion programs for broad audiences. Identify low-propensity/high-affinity voters with activation potential, not just "undecideds." AI tools will amplify efficiency gaps between sophisticated and unsophisticated targeting.
No field experiment findings this week. Frameworks without effect sizes, no RCT results, no validated lift numbers.
TargetSmart Media Buying — Benchmarks
  • CTV video completion rates: 90–98%
  • NC Supreme Court: 73% turnout among targeted voters (no control group)
  • Ohio Issue 1: $45K spend, $4.56 cost-per-vote (correlational only)
Operational benchmarks, not causal evidence. We don't know what would have happened without the spend.
Polling
Economic Pessimism Deepens
Data for Progress (N=1,147, May 8–11): 74% say cost of goods getting worse (up from 70% in Jan 2025). Gas prices now rival groceries as top concern.
Emphasize gas, utilities, and groceries in 2026 messaging. Trump's war and tariff policies create persuasion opportunities.
Polling
Trump Approval Craters
Civiqs (N=105,947): 37% approve, 58% disapprove (net −21).
  • Age 18–34: 22% approve / 72% disapprove
  • Women: 31% approve vs. men 43%
  • Independents: 30% approve, 63% disapprove
  • Battleground states: PA 40%, MI 37%, WI 40%, AZ 42%, GA 37%, NV 37%
Prioritize 18–34 and women for mobilization. But we still don't know which contact methods convert disapproval into turnout.

What experiment should someone run this week?

We know Trump's approval is underwater. We know 74% think the economy is getting worse. We know 8% of adults are persuadable and 1.7% will decide races. We don't know what to do about any of it.

Randomized persuasion messaging test among "decided but volatile" voters. Randomly assign to:

  1. Control (no contact)
  2. Economic accountability (Trump's war drove gas prices)
  3. Economic contrast (what Democrats would do differently)
  4. Pure mobilization (your vote matters)

Measure: actual turnout via voter file. Sample: 20,000+ per arm. Cost: ~$50K text-based.

Where we look

Sources

Every edition pulls from practitioner newsletters, research orgs, academic journals, and private email newsletters — summarized by Claude, scripted by two hosts who care about effect sizes.

Practitioner Newsletters
Research Organizations
Academic Journals
Private Email Newsletters
Research Collaborative Roundup
researchcollaborative.org
Bi-weekly roundup from Research Collaborative, ASO Communications, and Data for Progress. Voter attitudes, economic conditions, and messaging guidance for progressive orgs. Includes crosstabs.